Priority Automobile Co. and Audi Kuwait represented by Fouad Alghanim & Sons Automotive Co. signed an exclusive rental and lease contract worth 4.7 million Kuwaiti Dinars on Wednesday. The deal, which covers 360 Audi vehicles that will be distributed over the course of one year, includes the Audi TT, A4, A6, A8 and Q7 models. The official signing of the contract took place at a ceremony held at the Audi showroom in Shuwaikh and sets the sign for the strong partnership between the two companies. James R. M. du Lieu, Managing Director of Fouad Alghanim & Sons Automotive Co. commented "Through Priority, we have identified a strong business partner with an equally determined vision of growth for both of our brands. Together, we will undoubtedly make a big bang for Audi in the State of Kuwait within the rental and leasing market". Already in December 2006 Priority had signed their first deal with Audi for 30 Audi A6 vehicles, which were leased within a three-week period, and further orders were placed due to the exceptional popularity among customers. Priority Chairman Ahmed Al Loughani expressed the importance of the strategic joint venture “With Audi Priority can further extend its commitment to providing premium service in the highly competitive lease car market". Cooperations with successful partners like Priority contributed to a great extent to the growing popularity of the Audi brand in Kuwait. "Audi's growth has almost tripled since Fouad Alghanim & Sons Automotive Co. took over the brand in March 2004". du Lieu remarked. In the benchmarked premium segment Audi's market share in Kuwait is currently around 14 percent and the brand is aiming for a target of 23 percent in the medium term, he added.