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Award for Audi Side Assist-
“Sensible Choice of Car” 2006 |
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Mar 20, 2006 |
Audi has won the “Innovation of the
Future” special award from Germany’s
biggest consumer magazine “Guter Rat”. The
editorial jury thus paid tribute to the
new radar-assisted driver assistance
system Audi side assist which monitors the
blind spot. Dr. Willibert Schleuter, Head
of Electrics/Electronics Development at
AUDI AG, took receipt
of the award in Berlin.
Audi side assist aids the driver when
changing lane. The radar system monitors
the areas in the blind spot as well as
fast-approaching vehicles at a range of
about 50 metres to the rear of the car. If
Audi side assist identifies another
vehicle, it informs the driver via an LED
light in the exterior mirror. The system
gives a warning by emitting a flashing
signal via the LED if the driver has
activated the turn indicator in
preparation for changing lane, but has
overlooked another vehicle in the adjacent
lane.
The new driver assistance system supports
the driver's skills without absolving him
of responsibility, and therefore provides
a substantial gain in convenience and
safety. At Audi, the focus is always on
the benefit for the driver. Audi side
assist was therefore developed with
constant reference to the expectations of
different drivers. Behavioural studies and
analyses of real accidents formed the
basis for the development of the system.
Audi side assist is being introduced for
the first time on the Audi Q7. The
performance SUV has been on the market
since 10 March, with over 15,000 orders
having already been received in Europe
alone. Audi side assist is available at a
price of 550 euros. And even at this early
stage, every fourth Audi Q7 customer is
choosing this system as an option.
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