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German premium car
manufacturer Audi keeps on growing in
the Middle East region. With increasing
popularity among the general public,
large companies and fleet operators are
also becoming all the more interested in
cooperating with the brand with the four
rings. Corporate sales now make up about
30% of Audi's total business in the
region and have been growing
consistently along with the overall
regional sales, which were reported with
a plus of 38.2% in 2007. |
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Having won several
fleet awards over the last years
throughout Europe, Audi Middle East
successfully established the
AudiCorporate program in 2006 that
caters specially to the needs of
corporate clients. Partnerships in the
Middle East include, among many other
prestigious names, Emirates Airline in
the UAE since 2005, Priority Automobile
in Kuwait, Nawras Telecom in Oman and
most recently UAE based limousine
service provider 'Limo and Co.' in a
deal that covers 20 new Audi A6. Stephan
Zeh, Corporate Sales Manager at Audi
Middle East:
'Cooperation's, such as those with 'Limo
and Co.', are exemplary of the demand
for Audi vehicles amongst the leading
corporate clients and limousine service
providers in the region. The boom in
corporate business shows the confidence
in the great product, outstanding
reliability and competitive running
costs.'
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