| |
The latest vehicle
registration numbers verify that the Audi A4
is Germany’s most successful premium
automobile. No other model in the premium
segment surpassed the 98,714 A4 models
registered last year. The Audi A6 also topped
its segment with 45,304 registrations. The
second generation of the Audi TT design icon
was registered 10,630 times in Germany –
making it the most successful sports car in
Germany in 2008.
AUDI AG was able to expand its market share on
the domestic German market to 8.1 percent – an
increase of 0.8 percent. In Western Europe,
Audi boosted its market share by 0.4 points to
4.8 percent: No other premium brand succeeded
in strengthening its market position this
significantly.
“Audi is presently experiencing stronger
growth than any other premium brand in the
region – and thanks to new models we will
maintain this dynamism,” says Rupert Stadler,
Chairman of the Board of Management of AUDI
AG. “In a difficult market environment, we
want to further expand our market share in
Germany and Western Europe.”
The Audi A4 is presently undergoing further
upgrading: The top versions of the model line
– the S4 Sedan and Avant – are now arriving in
Europe’s showrooms. The new A4 Avant was just
launched in April 2008. In addition to the
fleet award from Auto-Flotte magazine, Audi’s
best-selling model has already won countless
accolades and has beaten the competition in
all relevant comparison tests.
The product improvement of the A6 was launched
in September 2008. Also the winner of the
fleet award in its class, today the A6 is
Germany’s most successful business sedan.
With the Audi TTS, the top version of the TT
line, Audi introduced the first S model in
this class. The Audi TT TDI debuted as the
first production sports car powered by a
diesel engine.
|